Every time you go to McDonald’s, you can give a few bucks to its charity by swiping on the ordering self-service kiosks just before paying for your meal. Effective, right?
There was one only problem at the time of the creative brief: only 12% of customers knew what the McDonald’s Foundation was doing.
It provides places to stay for families with hospitalized children. Such an honorable purpose deserved to be made more visible.
That’s what we did.
Literally.
Agency: DDB Paris - 3D Design: makemepulse
Small gestures make big houses.